If you're looking for the best marketing agency to help your business reach more customers, you may want to consider a specialist marketing agency.
A specialist or niche marketing agency offers focused services for specific industries rather than more generalized marketing services. For example, if you're an HVAC company, you can work with a digital marketing agency specializing in HVAC.
Your business can take advantage of numerous benefits of hiring a niche marketing agency. Read on to learn the top ten advantages of specialist marketing agencies.
1. They Have Expertise In Your Specific Industry
When you pour money and resources into hiring marketing professionals, you want to ensure that they know their stuff. Thankfully, when you hire a niche marketing agency, you can feel confident that you've hired a team of experts.
Specialist marketing agencies have one main goal: driving traffic to clients within your industry. All of their training and skills center around achieving this goal. As a result, they do everything within their power to become experts in getting you new clients.
Working with an expert marketing agency is far more powerful than hiring amateurs or general marketers who don't know the best ways to target your audience. You can leverage your specialist marketing agency's expertise to achieve the greatest results for your company.
2. They Know the Ins and Outs of Your Business
Whether you work in a niche industry like skincare or a more common industry like plumbing, you should work with a digital marketing agency that understands your business.
When you work with a more general marketing agency, you will experience a bit of a learning curve as your marketer learns your business, the technical language surrounding your services, and the audience that makes up most of your customer base. However, even after spending time learning about your business, your agency may make mistakes when writing content because they don't know every detail of what you do.
However, niche marketing agencies have already spent years learning the ins and outs of your industry. They know the types of services you offer and how to market those services to customers. They also know all of the insider information necessary to make your written content look like it came from your business instead of an outsider agency.
3. They Have Access to an Insider Network
Not only does a specialist marketing agency know your industry well, but it also already has a reliable connection directly to your audience.
Specialist marketing agencies often integrate themselves into the insider network of the businesses they serve. If your industry has regular publications or events, your niche marketing agency is already there. If your target customers frequent certain websites or search for specific terms in Google, your niche marketing agency already knows about them.
Let's say you own a solar panel company. Your niche marketing agency will know that your potential customers may frequent web pages related to environmentalism and saving money on energy bills. Placing ads on these web pages will be more lucrative than showing them to random users who may not have any interest in solar installations.
4. They Tend to Have Low Employee Churn
One of the advantages of specialist marketing agencies you may not realize is low employee churn.
Working with a digital marketing agency involves having a close relationship with your account manager — at least initially. Your account manager will ask questions about your business, walk you through the marketing services you can choose from, and keep you updated throughout your marketing strategy.
General marketing agencies sometimes have a high turnover. The people who work for these agencies often have general marketing degrees or minimal marketing experience, leading them to choose a broader marketing career.
In contrast, niche agencies often employ people who already have specialized knowledge in your field. If they don't, they spend months or years learning about your businesses and services. Having this focused knowledge encourages workers to stay in their jobs longer rather than jumping to another marketing agency.
Lower turnover within your marketing agency allows you to get to know your account manager and develop a stronger relationship. This relationship can help your marketing agency become more in tune with your wants and needs and deliver more specialized services.
5. They Hire Focused Talent
Specialist marketing agencies typically hire talent with expertise in your industry. For example, while a general marketing agency may hire a general copywriter, a niche agency may seek out freelancers with experience writing content for your industry.
Hiring talent with at least some knowledge about your business gives these agencies an excellent foundation to grow and tailor their services around your company. You can also feel confident that you are receiving the best of the best written content, graphic design, SEO expertise, ad generation, and other marketing services for your industry.
6. They Have Already Gone Through Trial and Error
Sometimes, general marketing agencies don't know which strategies will work best for their clients. Marketing strategies that deliver excellent results for one type of business may be useless for another business. As a result, these companies also need to spend time on trial and error before landing on the best approach for your company.
However, specialist marketing agencies already have extensive experience working with your type of business. They've already gotten through all the trial and error necessary to determine the right way to market your company. As a result, they know the best strategies and can begin implementing them as soon as you hire them.
7. They Will Be Honest About Your Campaign results
A digital marketing agency's success depends on the success of its strategies. Marketing agencies frequently review data and analytics about their campaigns to ensure that they're working as effectively as planned.
If a campaign isn't working well, the client may not see the results they were expecting and be tempted to drop the agency. Additionally, if a marketing agency continually fails to deliver results, it won't have data to show potential clients in your industry about the success of its strategies.
As a result, you can trust that your marketing agency will be honest about the success or failure of its campaigns for you. If a marketing strategy isn't working well, it won't waste any time switching to a new one.
8. They Use the Best New Technology
Part of being a successful marketing agency is keeping up with the latest technological advancements in marketing. Companies are constantly releasing new software that can up your marketing game by helping you reach more people, convert more leads, and advertise your services.
Generalist marketing agencies may use advanced technology, but they probably aren't using software and systems catered to your industry. They don't want to pay subscription fees for every specific program that could benefit their businesses.
However, you can feel confident that your specialist marketing agency uses the best technology to benefit marketing strategies within your industry.
9. They Know How to Achieve Targeted Traffic
If you know anything about marketing, you probably know that traffic is important. Getting people to your website, social media page, or storefront is the first step in converting them into paying customers.
However, niche marketing agencies know that targeted traffic is much more important than general traffic. You can have 100 people visit your website daily, but if none are interested in your business or part of your target demographic, they probably won't ever become customers.
Specialist marketing agencies know how to get the targeted traffic you need to enhance your lead conversion rates and ultimately bring in more business. They won't be satisfied simply getting anyone in your door — instead, they will ensure that most of that traffic could become new customers.
10. They Use Effective Conversion Strategies
Of course, getting targeted traffic to your door is only half the battle. You also need effective strategies in place to convert leads and prospects into customers. And niche marketing agencies know those strategies.
When you work with a niche marketing agency specializing in your industry, you can feel confident that it knows how to reach your target audience effectively and convince them to hire you. Your marketing agency will understand your potential clients' pain points and target your content toward those points. It will also know the calls to action that will convince your audience to pick up the phone and call you.
Final Thoughts
Altogether, if you're considering hiring a digital marketing agency, a specialist agency is the way to go. The above advantages of specialist marketing agencies only touch the surface of all of the benefits these professionals can offer your business. You'll undoubtedly see a better ROI when hiring a niche agency than a generalist one.
Our search tool can help you find the top marketing agencies specific to your industry. Begin browsing today to start the process of working with a specialist marketing agency and receiving expert, tailored marketing assistance.
